TrueCash Relaunches, Adds Cummings

SAN DIEGO — Founded in 1997 but dormant for several years, TrueCash has launched a completely revamped affiliate program. Now under new management, the program also has added veteran porn star Dave Cummings’ website to its expanding roster.

Webmaster affiliates can promote eight different niche-oriented sites from the cash program. In addition to Cummings’ site, TrueCash also features YoungChicks.com, LesbianCoeds.com, SexCamLive.com, AmateurPlayground.com, FSpot.com, AmateurHouse.com and PornWizard.com.

TrueCash operates on a 60/40 revshare split and 10 percent webmaster referral commission. The program also offers rotating banner codes to keep the promotional content fresh, pop-up consoles, pre-designed ads and interactive content like “Rate the Babes” and “Porn Cards.”

“I decided to affiliate myself with TrueCash based on the recommendations of the YNOT Network,” Cummings told XBIZ. “I hope to see my site get more members so I can push my platform that sex between consenting adults is a normal, healthy and wonderful thing. I want to show [people] that sex should not be taboo.”

Cummings, who bills himself as the oldest man in porn, is a 66-year old retired Army colonel and is one of the most outspoken critics of recent government interference in the adult industry. Cummings is named as a plaintiff under his real name Dave Connors, along with the Free Speech Coalition in its suit seeking to enjoin enforcement of 2257’s new rules.

“I find the adult entertainment world to be a very rewarding one, filled with caring people who fully realize that sex is a totally natural God-given gift to be enjoyed,” Cummings said.

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